There are billions of search queries are searched on the search engine every day. And for each particular search query, the search engine shows millions of results to the users. So, In this competitive scenario, you must need to understand why Seo is Important for every business on the web to stay ahead from the competitors.
If you have a website for a particular service and your website is not visible in the search engine result pages for your targeted keywords then no matter how good your service is your website will not be able to drive any traffic because it is not showing on the SERPs i.e ( Search Engine Result Pages).
Here that’s why SEO important. Seo plays an important role in increasing visibility as well as traffic on the website by improving website rank for a particular keyword on the search engine result pages
Importance Of SEO
These are some of the reasons Why SEO is important for every business on the web
1.To get High rank on the search engine results –
According to a research it has proven that the majority of users are more likely to browse the first 2-3 pages on the search engine for a particular search query. So, it will be great if your website will rank on the first page on the Search engine result pages for your targeted keywords to drive a high quantity of traffic on your website. That why Seo is important, SEO help us to get a high rank on the search engine result pages for a particular keyword. We all know whatever activities we perform in SEO focus on getting top ranking in the search engine for a particular keyword. If your website does not fall in the first 5 pages on the SERPs for your targeted keywords then it will not be able to drive a high quantity of traffic in your website. So, SEO plays a crucial role in getting a high rank on search engine result pages for your targeted keywords.
2. To increase visibility –
Suppose you have an e-commerce website and your product are one of the best in the market but if it is not visible on the google search results it will never be able to generate sales for your product and services because nobody knows about your products. Search Engine Optimization is important as it helps you to increase the visibility of your website for your targeted keywords by increasing its rank on the search engine result pages.
3. Increase traffic-
Search Engine Optimization helps you to increase traffic on the website. Majority of the users are more likely click on the first 5-7 suggestion for their search query on the search engine. If your site ranks on the first page for your target keywords then a huge amount of traffic falls on your website. Even the off page SEO drive a large amount of traffic on your website. It simply means the more visibility of your website for the targeted keywords, the more traffic it drives.
4. Staying ahead from Competitors
There are so many websites available on the internet for a particular search query. Through SEO we can make our website visible on the first page on the SERPs which help us a lot in staying ahead from our competitors. A better SEO leads to more exposure, more brand awareness, increase visibility as well as traffic on the website which leads to staying ahead from our competitors.
5. Generate Sales –
The main motive of the SEO is to rank on the first page of the search engine result pages for your target keywords. As it increases both the visibility as well as the traffic of the website. Suppose you have an e-commerce website the more your website visible to the users for your targeted keywords, it will lead to more chance your website get clicks which ultimately lead to generating sales as well as traffic on your website.
6. Cost Effective Way of marketing
SEO marketing is one of the most cost-effective ways of marketing because it is totally free of cost. In SEO all the activities you are performing is totally free of cost or the amount you invest is very little. SEO is one of the most cost-effective ways to grow your business on the web. Although, seo take times in giving results but the results are outstanding and are for the long term.
7. Brand Awareness
SEO is important for creating brand awareness. The user trusts the google if a user searches a query on the google and the result he/she saw on the first page of the search engine he might think that this is the best service provider that’s why Google put it on the first page. So the more your site visible on the first page of the SERPs for your target keywords, the more it gets exposure and creates awareness about your brand.
8. Improve User Experience
As today most of the search engine algorithm focus on improving user experience on the website So that the user will not only get the best result but it will also have excellent experience on the website. Technical Seo factors like site loading speed, mobile friendliness etc help us to improve user experience on the website. So Seo is important to improve user experience on the website.
These are some of the major benefits of SEO for business on the internet.
Nowadays search engine giving so much priority to the websites who are focusing on search engine optimization. Seo becomes the most crucial factor for the growth and success of the business on the web. To understand more about SEO Read this What Is SEO and How Does It Work? A good Search Engine Optimization helps you to get high rank on the search engine result pages for your targeted keywords which will lead to increase traffic, visibility, and sale to your website or blog which will help you to achieve your business goals.